Simon McNidder
CRM Headache Solver
About Simon
Database First Aid is run and managed by Simon McNidder, a double award-winning CRM Database Consultant with over 20 years’ CRM professional services experience. Simon set up Database First Aid Ltd in early 2016.
Here are some of the projects he has worked on the last 25 years:
CRM Projects
Gowling WLG (UK) LLP
- Audited the InterAction CRM system and provided recommendations on improving or replacing the system
- Recommended approaches to user engagement, data integrity and system simplification
- Relaunched CRM with a simplified user experience, with streamlined, deduplicated and trustworthy data
- Set up senior lawyer engagement and adoption tactics, plus user training, reporting and dashboarding of key metrics.
Pinsent Masons LLP
- Implemented a CRM database, moving the firm from multiple spreadsheets, duplications, and postal addresses only, into a single view, with segmentable and emailable information
- Achieved 350% improvement in mailshot responses
- Pinsents merged three times, resulting in combining 3 law firm databases and countless spreadsheets to create and manage a 2,500 user system
- Simon won two CRM awards for his work: One in Legal IT & an all industries CRM award.
PwC (PricewaterhouseCoopers)
- Managed, maintained and combined the Midlands CRM databases before, during and after the merger with Coopers & Lybrand
Smaller Firms
- Combined multiple and duplicated spreadsheets of contacts into a single one-firm view (typically one or two lists per fee earner, into a single data set)
- Managed the CRM or email systems, training users, running reports and managing the client and contact data management
- Set up email mailshots and newsletter capabilities.
Client Feedback
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